A four-part study on understanding Gen Z
Getting to Know Gen Z
*Translated materials available soon.
See how Gen Z wants to be invited to the dinner table -- literally!
Authenticity Matters.
Gen Z want to “be themselves,” which starts with older generations listening before sharing advice.
They're feeling stressed.
Overall, half of teens and young adults are stressed by school and finances.
Gen Zers are Resilient.
Most say adversity has had more of a positive impact than negative.
This study was made by the next generation for this generation.
adolescents surveyed about their relationships with themselves, peers, adults, and God.
GLOBAL INSIGHTS FROM
COUNTRIES
including the U.S., Mexico, U.K., India, Ethiopia, Kenya, Tanzania, and Uganda
Over
of Gen Z turns to social media when they’re feeling anxious.
Getting to Know Gen Z
*Translated materials available soon.